About Me
ALL THINGS MARKETING
I’ve been called a “Marketing Unicorn” by my bosses and peers. I decided to accept the title and embrace it. My background in graphic design, front-end development, marketing automation and conversion optimization perfectly molds to the title.
I received my BFA in Graphic Design nearly ten years ago and immediately started working in marketing as a designer creating emails, banner ads, and landing pages. Soon after, I went back to school to learn how to do front-end development so I can control coding my own landing page and website designs. With my knowledge in design and front-end development, I quickly began coding websites using the Bootstrap framework and combined my marketing experience to code responsive landing pages, using marketing best practices, for our marketing department. That wasn’t enough for me. I needed more.
I started learning how to automate my front-end development skills inside of Marketo’s automation platform. I know how to code emails and landing pages using Marketo’s syntax, utilizing tokens, velocity scripting (Marketo’s javascript language), forms, snippets, and thoroughly knowing the Design Studio portion of Marketo. Again, that wasn’t enough for me. I wanted to know what I could contribute to reducing lead costs and increasing our conversion rates.
I started conducting split A/B tests on landing pages. In addition to optimization testing, I also oversee user experience by monitoring Hotjar and the data that is being collected through there. Using qualitative data, I’m making smarter decisions on what to include on our pages based on recorded sessions of users and the written feedback they provide.
Why Work With Me
MARKETING • BRANDING • UX/UI
My unique strengths allow me to create your brand, design and build marketing materials, and ensure your audience has the best experience with your product.
WEB DESIGN
BRANDING
UI / UX
Recent Work
WEB • BRANDING • UX/UI
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
“Design is not just what it looks like and feels like, design is how it works.”
Let’s Work Together
TELL ME MORE ABOUT YOUR PROJECT
My process starts with research, finding competitors in your space, and finding out what makes them successful. From there I will start to build your branding and logo, website, as well as any marketing materials needed. If you’re interested in working with me, please don’t hesitate to reach out.
